The construction hoardings at Preston Barracks have this week become a riot of colour decorated with 1,500 posters created by University of Brighton art students in partnership with developer U+I, as demolition comes to an end and the construction on site begins.
Graphic Design & Illustration BA (Hons) Students from the University of Brighton were briefed to design visuals to show the excitement, energy and diversity of the development of Preston Barracks via a series of workshops and an open call brief.
A Brighton’s graffiti artist is arranging the lay out of the posters along 200 metres of hoardings on the Lewes Road, creating bold words and statements such as ‘A brave new world’ and ‘An Adventure’, to demonstrate the creative goals of the new community being built there.
Said Sarah Chitty from U+I, “Our hoardings have a prominent position along the Lewes Road and we wanted to celebrate the project and the local community with a bold and striking new look. We are full steam ahead with the development and committed to the regeneration of this site.”
The redevelopment of Preston Barracks will include 369 new homes, 534 student accommodation beds, a 50,000sq ft hub for start-up business and entrepreneurs, shops, cafes and workshop space to create a lively new street for the local community. The project will deliver over 1,500 new jobs and bring £281 million into Brighton & Hove’s economy over the next ten years.
The Preston Barracks development is part of a wider £300 million masterplan that also includes the adjacent University of Brighton Moulsecoomb campus.
Paula Seager, Natural PR
Notes to Editors
U+I is a specialist regeneration developer and investor.
With a £6bn portfolio of complex, mixed-use, community-focused regeneration projects including a £200m investment portfolio, we are unlocking urban sites bristling with potential in the London, Manchester and Dublin city regions. We exist to create long-term socioeconomic benefit for the communities in which we work, delivering sustainable returns to our shareholders.To find out more, visit www.uandiplc.com or follow us @uandiplc