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Our purpose

Our clear purpose drives our performance

A business without purpose will become worthless over time
Our purpose is to unlock long-term value for all through regeneration. Our purpose and our values of imagination, intelligence and audacity infuse our projects and bring them to life. Understanding and meeting the needs of all our stakeholders is key. As a result, we know that performance can no longer be described or reported in purely monetary terms, but in delivery and actions too.

Since we were formed, our purpose has helped drive sustainable long-term socio-economic value for our communities and partners, whilst delivering financial returns for our shareholders.

Our purpose

Builds trust with all our stakeholders

Our purpose

St. Mark's Square, Bromley

We were appointed by Bromley Council to bring life to Bromley South and make it a destination of choice, addressing the urgent need for local amenities and creating a connection with the High Street.

How we engaged

We wanted to create something authentic that worked for every generation – so we spoke to local people to see what that meant. We held regular consultations with community stakeholders to hear their requirements and address their concerns.

We also organised open-air cinema nights in the car park, helped paint and repair the local school and restored the gardens at St Mark’s Church. Over time, we gained people’s trust.

Construction challenges and delays meant it wasn’t always easy. But it has been worth it as our final scheme reflects the area’s hopes and expectations, with a nine-screen cinema, an upper and lower plaza with a hotel, public art, restaurants, much needed homes (including affordable properties) and parking.

St. Mark's Square, Bromley

Our purpose

Brings us closer to people

Our purpose

Landmark Court, Southwark

Widely considered too complex, this 1.7-acre site lay derelict and unloved for over 25 years. We were appointed by Transport for London as their conditional joint venture partner to create a high-quality, mixed-use development that would stitch this prime location in London’s Zone 1 back together.

How it worked

Following extensive consultation with the local community, councillors, interest groups and key stakeholders, as well as onsite activities, workshops and events, in March 2019 we submitted our plan that respects the area’s rich heritage and culture.

Recreating Landmark Court’s historic lanes and yards, our development will provide much needed homes, offices and retail space, along with a new marketplace, for this close-knit community, whilst protecting and enhancing neighbouring Crossbones Graveyard.

Landmark Court, Southwark

Our purpose

Brings life to urban underestimated places

Our purpose

Preston Barracks, Brighton

Derelict for over 20 years, and with a history dating back to 1793, we are working with Brighton & Hove City Council and the University of Brighton to bring the site’s rich and vibrant past into our £200 million Gross Development Value (GDV) scheme.

How history can inform the future

Restoring memories of the past, when Allenwest Brighton electricals used to be the pride of the area, our mixed-use project focuses on bringing jobs and economic prosperity to one of the UK’s most deprived areas – establishing Lewes Road as a thriving academic and economic corridor in Brighton.

Alongside vital university accommodation, homes, amenities and green space, in early 2020 we will launch Plus X, an innovation hub providing much-needed flexible work space and mentoring to accelerate the growth of young start-ups in the Brighton area.

Preston Barracks, Brighton

Our purpose

Challenges everything

Our purpose

U+I's PPP campaign

While 78% of the general public believe public assets should be put to work for community benefit, around 45% feel negatively about the use of Public Private Partnerships (PPP) to develop publicly owned land.

We believe in the power of these partnerships to deliver lasting value and benefits for both people and places.

Challenging norms

We wanted to restore trust in PPP and drive new industry standards so we undertook extensive research, consultation and a listening programme with the public, private and civic sectors.

With widespread support, including from Minister for Local Government Rishi Sunak MP, we have put our findings and commitments in a paper: PPP – The Reset. We expect this to enhance transparency, hold our PPP projects to account and encourage others to follow our lead.

This led to us being shortlisted for the Irvine Sellar Award for Innovation, for ground-breaking projects that have shaken up an industry.

PPP: The Reset

Our purpose

Creates an inspiring culture

Our purpose

The importance of great people

Our best work comes when our team have a shared purpose and enjoy what they do. We encourage curiosity and creativity, giving people opportunities to collaborate on ambitious and rewarding projects that transform communities.

How we develop our people

We want to retain and develop our talent, hiring the best people and giving them the training and support to allow them to flourish. Following feedback from our team, we have identified the need for additional training. We therefore began rolling out a new talent programme in April 2019 to upskill and motivate our people in all that they do.

The role of the Board

Our values of imagination, intelligence and audacity are endorsed by the Board as they challenge our business to keep improving.

Our independent Non-executive Director Professor Sadie Morgan, who was appointed in April 2019, will oversee a workforce advisory panel to encourage closer collaboration across our business.

Our people and values

Our purpose

Ensures we do the right thing

Our purpose

Circus Street, Brighton

Inspired by its heritage as a municipal market, our £130 million GDV scheme seeks to create a productive, sustainable model of city life – one with a real sense of community and social responsibility.

How we think for the long-term

Starting with a single elm tree, planted when we first opened up this long-term derelict 2.4-acre site for events, we hand-picked a further 100 trees.

These trees form part of a public realm within the site, made up of university student accommodation, homes, an office and a new home for South East Dance, which will welcome c.17,000 local people through its doors each year.

Why sustainability is important and the value it creates

Working with local businesses to source the bricks and cement for this BREEAM-excellent development, our final mixed-use creative scheme will provide over 400 new jobs and add more than £200 million of gross value to the local economy over the next ten years.

Circus Street, Brighton

Our purpose

Shows us what great looks like

Our purpose

The Old Vinyl Factory, Hayes

The Old Vinyl Factory, the former EMI headquarters, is a truly special place full of architectural, cultural and industrial history spanning 17 acres.

100 years of history, remastered

We are delivering over 650 homes, c.500,000 sq.ft. of office space, a cinema, health centre, University Technical College, 60,000 sq.ft. of retail and leisure, landscaped streets with over 250,000 sq.ft. of quality public realm and a pioneering Central Research Laboratory providing co-working space and support for innovative local start-ups.

There will be new public artwork in the year ahead too, honouring the site’s rich history, to complement the iconic 5.5 metre tall Nipper the dog statue so closely associated with HMV and 3 metre tall gramophone seating.

The Old Vinyl Factory, Hayes

Our purpose

Informs our future

Our purpose

Informs our future

Real estate is a platform for innovation. Done well, a building is more than just four walls – it is a place that can inspire, motivate and drive people, promoting happiness, learning and greater productivity.

We consider our work to be a privilege. We seek out the potential in overlooked spaces, collaborating with communities to create a shared vision and use our planning expertise and creative flair in regeneration to activate and breathe new life into places.

From here, talent can be nurtured, communities can thrive and innovation can flourish.

Each project we complete is a chance to deliver against our promises and to reflect, so we can learn from our experiences and keep improving.

Building on the success of Central Research Laboratory at The Old Vinyl Factory in Hayes, in 2020 we will launch a new innovation hub called Plus X at Preston Barracks in Brighton, helping to nurture upcoming talent, inspired by the spaces they work in. This is just the start as we plan to develop this concept further at other major regeneration projects.

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